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What is the Best Customer Acquisition Strategy for My Product?
What is the Best Customer Acquisition Strategy for My Product?
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Christian Bonnier
3 min. read

In this blog, we'll discuss a handful of different strategies you can use to acquire new customers for your product, and which of these strategies are the most effective for achieving long-term success.

There are plenty of different ways to acquire customers, but not all strategies are created equal. The best customer acquisition strategy depends on your business goals and the needs of your target market.

Some brands focus on generating customers through paid and organic social media content marketing on platforms like YouTube and TikTok, while others focus on word-of-mouth marketing and referral programs.

The best customer acquisition strategy for your business will be the one that reaches your ideal customers where they’re already spending their time online. Once you know where your target market hangs out, you can create content that speak to their specific needs.

Let's break down each customer acquisition channel and which is best for you!

What are Customer Acquisition Strategies?

A customer acquisition strategy is a plan for how you’re going to reach new customers and convert them into paying customers or subscribers.

Your customer acquisition strategy should be based on your business goals, the needs of your target market, and the channels where they’re already spending their time.

This strategy can be either paid or organic, and it should be designed to generate leads that you can then nurture into new customers for your business.

There are a variety of different customer acquisition strategies that you can use to reach new audiences, but some are more effective than others.

What Are Different Customer Acquisition Channel Examples?

1. Paid Advertising

Paid advertising is one of the most common ways to acquire customers. You can use paid ads to reach new audiences on a variety of different platforms, including Google, Facebook, Instagram, and TikTok.

When you use paid ads, you’re essentially paying to place your content in front of new audiences. You can use a variety of different ad formats, including display ads, video ads, and carousel ads.

Paid advertising can be an effective way to reach new audiences and acquire new customers, but it can also be expensive. You’ll need to carefully consider your target market and your budget before you decide whether or not paid advertising is the best method for you.

2. Organic Social Media Marketing

Social media marketing, or content marketing, is another common customer acquisition strategy. You can use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach new audiences and generate leads by posting content fully organically on the platform.

While this strategy is inexpensive, it's more difficult to scale.  You'll need to produce high-quality content on a regular basis to grow your following and get new customers.

3. Referral & Word of Mouth Programs

Referral programs are a great way to reach new customers, mainly because this method turns your current customer base into a sales army for your business.

With a referral program, you offer current customers an incentive for referring new customers to your business. This strategy doesn't cost anything, but it can be unreliable because you're counting on your customers to market your product for you.

4. Content Marketing

Content marketing is a strategy in which you create and distribute valuable content to attract, engage, and convert your target audience into customers.

This type of customer acquisition strategy can be used across a variety of different platforms, including blog posts, ebooks, webinars, and podcasts.

The goal of content marketing is to raise awareness for your product and build trust with your target audience. This strategy can be time-consuming and expensive, but it's a great way to reach new audiences and generate new customers.

5. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing where you pay affiliates for each new customer they refer to your business.

This strategy is effective because you get to leverage the audiences your affiliates have already built -  and you can work exclusively with influencers & creators that have an audience filled with your ideal customers.

Finding influencers in your target market and getting them to sign-up as affiliates for your product can be tricky, but we have a step-by-step process you can follow to make it easy.

How to Choose the Right Customer Acquisition Channels for Your Business

Now that you're aware of the different types of customer acquisition strategies, let's dive into which one of these strategies will be the most beneficial for your business.

While all of the strategies listed above can be effective for acquiring new customers, the most predictable and scalable strategy, in our opinion, is affiliate marketing.

With channels like paid ads, you'll need to invest a lot of capital towards ad spend to acquire new customers. For social media marketing, you'll have to invest a lot of human capital towards content marketing and creation.

With affiliate marketing, you're able to tap into micro-influencers & creators that already have an audience of your ideal customers and pay them to act as an extension of your sales team - and you only pay them when they deliver a new paying customer to your business.

This type of performance-based marketing is effective, predictable, and scalable - making it the perfect customer acquisition strategy for most businesses.

If you're looking to start and scale an affiliate marketing program for your product or brand, you can book a strategy call with us here to learn more about how we can help!


There you have it - the five most common customer acquisition strategies businesses use to reach new audiences and generate new customers.

All of these strategies can be effective, but the best strategy ultimately depends on your specific products, target audience, and resources - and the great part about affiliate marketing is you can tailor a strategy that's effective in driving new customers for your business regardless of your products and target market.

Hope this helped with your customer acquisition efforts!

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